ARE ALL YOUR PEOPLE FEELING THE LOVE?
Purpose-driven marketing that touches every stakeholder
GROW YOUR COMPANY SUSTAINABLY
CREATE DEVOTED BRAND ADVOCATES
FUTURE-PROOF YOUR BUSINESS
We build brands that delight and deliver
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Lead with purpose
We'll define your mission so you can easily share it. Customers buy from CEOs they know and trust so the work starts with leadership.
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Increase demand
When customers understand your why with clarity and it resonates with their own, sales and engagement rise accordingly.
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Be the workplace
Set a tone for collaboration. Most employees say purpose is important and thrive when they know you care about them.
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COMPANY MISSION +
NARRATIVE
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STAKEHOLDER / BUYER PERSONAS
+ INSIGHTS
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TEAM ALIGNMENT
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SALES PIPELINE + CUSTOMER CREATION
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COPYWRITING
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SALES FUNNELS
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INTERNAL COMMUNICATIONS
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WEBSITES + MARKETING PROJECTS
Guiding you from the present to the possible
Because every company can
create positive change.
You can't ignore the topic of impact any longer - every company has impact.
You're either not aware of it, not measuring it, or simply don't know how to
approach the subject. I understand what's at stake. Taking a careful look
at your company involves thoughtful conversations with people who
matter to you. The work we do together is delicate and critical.
I've considered each stage of our process with care so we create
only positive, welcome change, and help you avoid social washing
and greenwashing in your communications. You'll create social
innovation in your business before we begin any external
communications.
Our work goes beyond just words and clever campaigns. You
need to create a strong strategy first - one that engages every
stakeholder. We'll spend time on that before moving on to
any tactics.
A writer and storyteller for over 25 years, I'm also trained in
best-practice methodologies that have helped thousands
of businesses grow through human-centered narrative.
We'll craft your company vision and story, drawing on
stakeholder insights, team priorities and the overall
goals of your business.
Then we'll implement that messaging throughout
your organization so your culture reflects your
principles. The result is compelling, exciting
marketing that speaks to all the people
your company touches.
This is leadership marketing.
Andrea Spirov, MAC • Principal Strategist
Trusted with Fortune 100 company marketing projects
Extensive work with both consumer and B2B brands
Serial startup founder with board of directors experience
Design thinking, Ceres, ESG and Shared Value frameworks
There's nothing like being able to tell your story. She gave us the insight we needed and the data to push our product and our services further than we had ever dreamt.
Our path forward is clearer now...
“I was very pleased by how much leadership Andrea demonstrated during the project, facilitating our cross-functional teams in developing a clear mission statement that is active and inspiring. She provided leadership in the redesign of our website, creating a membership portal that speaks to all of our stakeholders. Our path forward is clearer now with new Dining Safety Alliance stakeholder members signing up daily. We are forever grateful.”
Harlan Stueven, MD
Executive Director, DiningSafetyAlliance.org
We have more business than we know how to handle...
“Andrea delivered a lot of value to our launch project, helping us with messaging strategy, website copy and a marketing plan. She is helpful, efficient and a pleasure to work with, and now we have more business than we know how to handle, thanks to her great messaging.”
Brad Jenkins
CEO, Seed Round Capital
Three steps to create a brand people fall in love with
1.
2.
Align
Our 11-part process engages every stakeholder and creates a powerful message and culture.
3.
Achieve
More customers. Happier employees. More trust. More love. You'll make a difference.
Your purpose brings your company to life
We work with companies to create leadership marketing that aligns teams, connects with customers and sets you up for growth and impact.
Read more
Rapid changes in society affect companies and leaders whether they realize it or not. You want to take your company into the future with confidence and grow a sustainable business that helps everyone it touches thrive. The problem is very few companies are able to clearly communicate their 'why.' And so you can't talk about your business in a way that makes anyone else care about what you're doing.
Becoming a leading company requires the ability to communicate in a way that engages every stakeholder. Together we'll start at the foundation, discover opportunities for social innovation in your company and execute a business and marketing strategy that defines your mission, connects with people and sets you up for growth in a way that's future-proof.
Eighty-two percent of employees say purpose is important. Customers demand brands that take care of people and planet. Once you're clear on your vision and mission you can begin to enroll people in it. Purpose-driven companies enjoy a 40% higher retention rate - and it's top talent that creates billion-dollar brands.
If you’re struggling to define your company’s reason for being...if you want to align with a cause...if you already work towards a purpose...your communication on what you want to achieve, how you’re measuring it and how stakeholders benefit is critical.
Our 11-part process takes your company from where it is to any possibility. Whether you're just beginning the journey or already implementing Ceres, Shared Value or an ESG focus, we can help.
With this framework in place your business will be prepared for the challenges the world is facing. You'll enjoy increased sales, collaboration and engagement so your company can become the agent of change you envision.
Creating change?
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