INCREASE REVENUE
ENGAGE EMPLOYEES
CREATE DEVOTED FANS
"People don't buy what you do,
they buy why you do it."
- Simon Sinek
Powerful companies are purpose-driven. Unless you engage every stakeholder and create value for all the people your business touches, you won't build a lasting brand. Communicate your 'why' and you all win.
Clear, mission-centered communication delights and delivers
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Speak authentically
We'll define your mission so you can easily share it. Customers buy from CEOs they know and trust so the work starts with leadership.
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Increase demand
When customers understand your why with clarity and there’s no confusion about your brand, sales rise accordingly.
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Be the workplace
Set a tone for collaboration. Most employees say purpose is important and thrive when they know you care about them.
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COMPANY MISSION +
NARRATIVE
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STAKEHOLDER / BUYER PERSONAS
+ INSIGHTS
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TEAM ALIGNMENT
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SALES PIPELINE + CUSTOMER CREATION
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COPYWRITING
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SALES FUNNELS
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INTERNAL COMMUNICATIONS
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WEBSITES + MARKETING PROJECTS
Guiding you from the present to the possible
Because every company can
have an impact.
I understand what's at stake. You want to take a careful look at your company and have thoughtful conversations with people who matter to you. The work we do together is delicate and critical.
In the development of my process for working with clients I've considered each stage with
care so we avoid negative disruption and instead create positive, welcome change.
A writer and storyteller for over 25 years, I'm also trained in the best-practice methodology
that's helped thousands of businesses grow through clarity and stakeholder-centric
narrative. I utilize design thinking and am versed in CSR, ESG and Shared Value
frameworks for purpose-led companies. When you need expertise beyond
communication, my trusted colleagues are within reach.
Through a series of conversations and processes, we'll craft your company’s
vision and story, drawing on buyer insights, team priorities and the overall
goals of your business.
Then we'll run it like a thread through your entire
organization to meet your objectives.
Andrea Spirov, Principal Strategist
Trusted with Fortune 100 company marketing projects
Extensive work with both consumer and B2B brands
Serial startup founder with board of directors experience
She made our marketing execution easy.
“Andrea went above and beyond for my business! She not only had many great marketing strategies but overall business strategies as well.”
Meg Markland
Founder, NEAT by Meg
We can’t thank her enough!
“Andrea delivered a lot of value to our launch project, helping us with messaging strategy, website copy and a marketing plan. She is helpful, efficient and a pleasure to work with.”
Brad Jenkins
CEO, Seed Round Capital
How we do it
1.
We'll talk.
Schedule time with me for an intro call. We'll discuss your needs and our process.
2.
Achieve your goals.
We'll work together to learn, create and measure the success of our efforts.
3.
Enjoy success.
More customers. Happier employees. More trust. More love. You'll make a difference.
Your purpose brings your company to life
We work with companies to create a brand story that aligns teams, connects with customers and sets you up for growth and impact.
Read more
You want to take your company into the future with confidence and grow a sustainable business that helps everyone it touches thrive. The problem is very few companies have an understanding of their 'why.' And so you can't talk about your business in a way that makes anyone else care about what you're doing.
Becoming a leading company requires the ability to communicate in a way that engages every stakeholder. Together we'll clarify your purpose and create a brand story that defines your mission, connects with people and sets you up for growth and impact.
Eighty-two percent of employees say purpose is important. Customers demand brands that take care of people and planet. Once you're clear on your vision and mission you can begin to enroll people in it. Purpose-driven companies enjoy a 40% higher retention rate - and it's top talent that creates billion-dollar brands.
If you’re struggling to define your company’s reason for being...if you want to align with a cause...if you already work towards a purpose...your communication on what you want to achieve, how you’re measuring it and how stakeholders benefit is critical.
Our 12-step process takes your company from where it is to any possibility. Whether you're just beginning the journey or have begun to implement Shared Value or an ESG focus, we can help.
With this framework in place your business will be prepared for the challenges the world is facing. You'll enjoy increased sales, collaboration and engagement so your company can become the agent of change you envision.
Creating change?
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