ACHIEVE YOUR VISION
STRENGTHEN TEAMS
CREATE RAVING FANS
"People don't buy what you do,
they buy why you do it."
- Simon Sinek
Marketing and communications embrace your entire business and must lead with your stakeholder's point of view. If you are unclear, ineffective or lacking purpose,
your company will fail in critical areas.
Purpose-driven leaders delight customers and build company reputations
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Speak authentically
We'll define your mission so you can easily share it. Customers buy from CEO's they know and trust so the work starts with leadership.
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Increase demand
When customers understand your why with clarity and there’s no confusion about your brand, sales rise accordingly.
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Be the workplace
Set a tone for collaboration. Most employees say purpose is important and thrive when they know you care about them.
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COMPANY MISSION +
NARRATIVE
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STAKEHOLDER / BUYER PERSONAS
+ INSIGHTS
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TEAM ALIGNMENT
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SALES PIPELINE + CUSTOMER CREATION
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COPYWRITING
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SALES FUNNELS
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INTERNAL COMMUNICATIONS
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WEBSITES + MARKETING PROJECTS
Communicators who think like founders
Because we are founders.
I understand what's at stake. Your employees and customers need strong, focused leadership -reputation is everything. The work we do together is critical.
A writer and storyteller for over 25 years, I'm also trained in the best-practice methodology that's helped thousands of businesses grow through clarity and customer-centric narrative.
Through a series of conversations and processes, we'll craft your company’s vision and story, drawing on buyer insights, team priorities and the overall goals of your business.
Then we'll run it like a thread through your entire organization to meet your objectives.
Andrea Spirov, Principal Strategist
Trusted with Fortune 100 company marketing projects
Extensive work with both consumer and B2B brands
Serial startup founder with board of directors experience
“Andrea went above and beyond for my business! She not only had many great marketing strategies but overall business strategies as well.”
Meg Markland
Founder, NEAT by Meg
“Andrea delivered a lot of value to our launch project, helping us with messaging strategy, website copy and a marketing plan. She is helpful, efficient and a pleasure to work with. We can’t thank her enough!”
Brad Jenkins
CEO, Seed Round Capital
How we do it
1.
Let's talk over video conference.
We may have a couple of calls to determine goals and scope.
2.
We'll create a plan and implement it.
We work together as we learn, execute and measure success.
3.
Become a company that matters.
Your team will be known for its transformational work.
Your purpose brings your company to life
We work with CEOs and founders to create a brand story that aligns teams, connects with customers and sets you up for faster growth.
Read more
As a CEO or founder you want to take your company into the future with confidence and grow a sustainable business that helps everyone it touches thrive. The problem is very few companies have an understanding of their 'why.' And so you can't talk about your business in a way that makes anyone else care about what you're doing.
Becoming a leading company requires an understanding of your goals and customers, and the ability to communicate effectively in a way that builds love and trust with every stakeholder. Together we'll clarify your purpose and create a brand story that defines your mission, aligns teams, connects with people and sets you up for faster growth.
Corporate social responsibility is no longer just a “nice to have” or buzzword. Eighty-two percent of employees say purpose is important. Customers demand brands take care of people and the planet. Once you're clear on your vision and mission you can begin to enroll people in it. Purpose-driven companies enjoy a 40% higher retention rate - and it's top talent that creates billion-dollar brands.
If you’re looking to communicate on ESG issues, fortify your employee commitment to purpose, listen to your customers and build love and trust with everyone your company serves, let’s talk.
If you’re struggling to define your company’s reason for being...if you want to align with a cause...if you already work towards a purpose...your communication on what you want to achieve, how you’re measuring it and how stakeholders benefit is critical.
With this framework in place your business will be prepared for the challenges the world is facing together. You'll enjoy increased understanding, sales, collaboration and engagement so your company can become the agent of change you envisioned when you began.
Thinking about it?
We'll send two game plans to help you and your team on your way.
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